Immersive tennis experience beyond Hong Kong Harbor
Lee Gardens / Marketing Campaign / 2017
AirTennis is an immersive VR and mobile experience created for Lee Gardens during Hong Kong's tennis season. Inspired by the excitement surrounding live sports, we explored how that energy could extend beyond the court—transforming a shopping destination into an interactive tennis experience.
At the center was a two-player VR tennis game, connected to a mobile platform that brought together registration, rewards, customization, mini-games, and social experiences.
At the center was a two-player VR tennis game, connected to a mobile platform that brought together registration, rewards, customization, mini-games, and social experiences.
(My Role)
Digital Art Director
(Project)
VR immersive experience
(Capabilities)
UX Design Thinking
In-game Art Direction
Immersive Experience
Interactive Design
Digital Art Director
(Project)
VR immersive experience
(Capabilities)
UX Design Thinking
In-game Art Direction
Immersive Experience
Interactive Design
From Sports Excitement to an Immersive Experience
Live sports create an emotional momentum that extends beyond the match itself. Fans continue talking, sharing, and looking for ways to participate in the experience.That became the starting point for AirTennis: How might we capture that excitement and bring it into Lee Gardens?Working with a VR production partner, we created an immersive tennis experience that connected the physical environment, virtual world, and visitors' mobile devices.
Connected Experience Beyond VR
The VR game was the attraction, but the experience extended far beyond the headset.The mobile platform became the digital companion to the campaign, allowing visitors to register for the VR experience, play daily interactive games, manage rewards, customize their tennis balls, and discover themed food and beverage offers throughout Lee Gardens.This created more reasons for visitors to explore the shopping destination before and after their VR session.
EXPERIENCE DESIGN
Connecting Physical, Mobile, and Virtual Touchpoints
I led the visual direction of the immersive experience while designing the mobile platform from early wireframes through final UI.
I worked closely with developers and the VR production team, designing the mobile and virtual experiences in parallel. This allowed us to continuously test how visitors moved between their phones, the physical event, and the VR experience, and refine the interactions as the experience took shape.
I worked closely with developers and the VR production team, designing the mobile and virtual experiences in parallel. This allowed us to continuously test how visitors moved between their phones, the physical event, and the VR experience, and refine the interactions as the experience took shape.
ART DIRECTION
From an Indoor Court to Victoria Harbour
The visual concept transported players beyond a traditional tennis environment.
Players moved from a virtual indoor court into an unexpected setting overlooking Hong Kong's Victoria Harbour—using the city's recognizable landscape to create a more memorable and locally relevant experience.
I provided the visual direction for the virtual environment and in-game UI, collaborating closely with the VR production team to balance the creative concept with gameplay and usability.
Players moved from a virtual indoor court into an unexpected setting overlooking Hong Kong's Victoria Harbour—using the city's recognizable landscape to create a more memorable and locally relevant experience.
I provided the visual direction for the virtual environment and in-game UI, collaborating closely with the VR production team to balance the creative concept with gameplay and usability.
EXPERIENCE ITERATION
Making the Virtual World Respond to the Real One
Testing revealed a subtle disconnect: while the physical event ran from morning until 10 PM, the virtual environment always appeared bright and sunny.
To make the experience feel more connected to the real world, I proposed adapting the environment and UI between day and night modes.
Working with the production team, we refined the lighting and interface to reflect the time of day. The change created a more immersive experience, and unexpectedly gave visitors another reason to experience the game again in a different atmosphere.
To make the experience feel more connected to the real world, I proposed adapting the environment and UI between day and night modes.
Working with the production team, we refined the lighting and interface to reflect the time of day. The change created a more immersive experience, and unexpectedly gave visitors another reason to experience the game again in a different atmosphere.
TAKEAWAY
Designing the Experience as an Ecosystem
AirTennis shifted how I thought about interactive design. Instead of treating VR, mobile, and physical installations as separate deliverables, I learned to think about how each touchpoint contributes to one connected experience.
It also reinforced the importance of designing collaboratively and iteratively, balancing creative ambition with technology, usability, and real-world behavior.
It also reinforced the importance of designing collaboratively and iteratively, balancing creative ambition with technology, usability, and real-world behavior.