Beans Bon Coffee

Beans Bon 2.0
Evolution

I started Beans Bon as a coffee subscription in the first place. It has evolved into an open coffee platform to help new and small-batch individual coffee roasters reach the market and empower their business development.

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The Market Gap

Competitive Analysis

I conducted a Competitive Analysis with three leading coffee platforms to explore what was currently successful and what we could improve.

So I modified the product–Wanderlust Box. It is an indie coffee journey subscription in that coffee drinkers can match and try different coffee beans from the local individual, small-batch roasters across the US based on their preferences.

Key Takeaway

Market Insights

Testing period: 5 months
During the test, I took to different scale coffee roasters, and I realized you could only find the popular coffee brands on the leading coffee platforms, and the coffee options are pretty much the same.
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Conversely, new and small-batch roasters are hard to get on the coffee platform. They need somewhere to share their coffee with the mass coffee drinkers.

So I turned the subscription product into a coffee Kickstarter service–Beans Bon Kickstarter, to fill this unique market gap.

Visit the Beans Bon site

UX -Design Thinking

Aspects of Change on Beans Bon

01

Number of Orders
With the Kickstarter business system, roasters can roast a bigger batch of coffee at once instead of getting unstable orders.

02

Empower individual roaster's business
Coffee beans transactions and roasters can start their project by expanding their business and providing workshops.

03

Open platform
To increase product flexibility and support more passionate and talented roasters across the US.

UI Design

Start building the Low-Fi Prototype with basic style guide

I have explored a new logo for Beans Bon that could represent the coffee farmers, the roasters, and the coffee drinkers with the icons.

Work In Progress

Conducting a usability test with roasters and users

The project is still in progress, and reach out if you are interested in collaboration. Cheers!